So a couple of weeks ago I had a business meeting with "Professional call minders". They brought me into discuss a direction with there new web site and the images which would be best suited. The concept was to stand out from the crowd, and I know everyone says that but in this case we did exactly what it said on the tin. As you can imagine from the type of business "call minders" you would expect it to be a very formal site with links to needs of large companies who need that extra level of catering for their growing customer clientele . Yes and No in the bigger sense! Luckily they did not want the generic images of staff with head sets on and smiling whilst talking to members of staff around the office.
When PCM gave me a preview of their new website and the layout you could see how the imagery could paint another standard view of yet another growing company. Yet Clare who I dealt with on the subject matter had a clear vision in that they wanted an earthy wholesome feel to the headings and background pictures. The images still needed to showcase the work at a professional level but easy to navigate and ideally a feeling for the staff and personal service they give. We went over each heading and additional images for social media plus fill in work for future use. Clare gave me what they had come up with for their list and I sat and nurtured the idea and expanded on each item.
By the end of the meeting we had some firm ideas for the future booking and clear direction. In total the hours meeting had been great for both parties, it gave me some head room to push for concepts which I felt could give a dynamic feel, but also a friendly and go to company for anyone searching through their website.
I firmly believe in this day and age of the market place being swamped by many companies, whether its your website or shop front, imagery is paramount. Of course there are other variables which make the difference and set you apart (social media presence, branding, advertisement). But imagery is what people normally see first and this can make or break that initial first click. With the above company they want to have a different look and feel rather than a standard run of the mill site which is duplicated across many other businesses. I know that if someone is looking for a Call minder, and come across their website that the possible client will have a more interesting interaction than any other website. The images are easy to relate to and show values which everyone has an affinity with, you know as a customer you buy products for many reasons (likeability , branding, values, ethics, personable) and the list goes on. If you have a connection with even one image you are more likely to advance and see through the rest of the offerings.
So you can check the images on my front page and see the final outcome , it was a great afternoon at a superb location. The main thing is , is that the sun was out!